PhotoBasedArt
 

by Jessie Parkeanada

Blog

Business Plan Changes

Posted on October 31, 2013 at 4:15 PM

Some recent events have resulted in some major changes in the presentation of my artworks.

My one year contract with my (now former) Florida gallery has come to an end as of today. I am not renewing with them. They were allowing gallery visitors to believe that my original limited edition prints were in fact reproductions of paintings! In spite of what I thought was clear understanding to the contrary. Of course this drastically affected the perception of value as reproductions are normally valued at about 20% of original print valuations.

And a shipment back was so badly packed that the crates arrived very damaged, though miraculously, the art was OK. The cost to ship back was very high. I was so shocked at both the cost and damage that I did not dare have the final canvases shipped back, so left them there. No communication from them since then, so I have no way to know what happened to them...

In any case, all of this has put me off US galleries for the time being. So my plans to find permanent galleries in the USA are on hold, possibly permanently.

The other event which has made a big change to my ongoing business plan was the Art Toronto event last weekend. This event was a huge show of galleries across Canada and several international. Very impressive. I discovered that few if any artists are printing editions on canvas. Why, I don’t know. I note that there is lots of photo based art, all of it printed on paper or metal. Often quite large. The paper prints are shown in shadow box frames or mounted to diBond and faced with acrylic, with floater ( a support on the back that makes the print appear to be “floating” on the wall.) I have been researching ways to print on metal, so will proceed with that for my  newest suites,with other editions on paper which can be presented in either or both of the above ways. If you can’t beat ‘em, join ‘em.

I am also reducing the number of prints in each edition, which also increases the perceived value as well. Only one set of editions will be on canvas. See the galleries and Info sections for details. I have also taken steps to remove or greatly reduce the digital “painting” techniques in the "Hidden" suite. Hopefully this will avoid any mistaken perception of repro’s of paintings! The Urban Jazz suite is pure photography anyway. In future, use of digital painting techniques will be minimal to none or greatly changed . Stay tuned on that. And of course the prints are referred to as "archival inkjet" or "archival pigmented inks" on paper/metal.

 

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